Matthew Finlason’s Advanced Staging, Design & Marketing

Day 1 - Marketing & Client Management


Creating Intense Relationships with Clients
--- Mirroring Your Client Demographic To Sell YOU
--- How To Research Demographics For Maximum Impact
--- Taking The Lead: 10 Questions To Master Client Relationships
--- Establishing The 'Buyer’s Perspective'
--- Designing A Visual Marketing Plan
--- Establishing Expectations & Parameters
--- Employing New Industry Terminology
--- Managing Difficult Personalities
--- Closing the Deal


Creating a Blueprint for a successful sale - Target Staging
--- Analyzing Market Trends To Create The 'Demographic Buyer Profile'
--- Establishing Expectations & Parameters
--- Working With Floorplans
--- Stepping Outside The 'Neutral Zone'
--- Understanding 'Lifestyle Merchandising'
--- Designing 'The Perfect Lure' vs 'Casting A Wide Net'
--- Directing The 'Flow Of Traffic' With Furniture & Art


Raising the Bar
--- Professionalism & Creative Standards
--- Creating A 'Company Aesthetic'
--- Compensation: How To Get Paid What You Are Worth!
--- Monetizing Your Stage to Create Additional Streams Of Revenue
--- Maintaining Current Inventory
--- Being Memorable With A Stunning Transformation






Day 2 - Advanced Design & The Creative Process


Luxury Styling - Not Just For Luxury Properties
--- Designing For Your Specific Demographic
--- Optimal Furniture Arrangements
--- Understanding & Demystifying Design Styles
--- Mixing Aesthetics To Target Demographics
-- -Staging To Highlight Architecture
--- Sourcing Art, Accessories & Inventory
--- Creating High-End Art On A Budget
--- Staging Dual-Purpose to Maximize Room Function
--- Giving Your Stage Character: WOW FACTOR
--- Creating The Unexpected With A Look That Sells
--- Staging for A Luxury Market
--- Inspiring Buyers With Color
--- When To Work With Asymmetrical Balance?
--- Creating Drama With Lighting: The Triangulation Effect
--- Mixing Metals & Wood Tones
--- Bedroom Secrets Revealed!


Forecasting Trends
--- What's Happening NOW
--- The new Contemporary
--- What's On The Horizon
--- Leveraging Media To Create Press For Your Brand