Saturday, February 19, 2011
Friday, December 17, 2010
Matthew Finlason’s Advanced Staging, Design & Marketing
Day 1 - Marketing & Client Management
Creating Intense Relationships with Clients
--- Mirroring Your Client Demographic To Sell YOU
--- How To Research Demographics For Maximum Impact
--- Taking The Lead: 10 Questions To Master Client Relationships
--- Establishing The 'Buyer’s Perspective'
--- Designing A Visual Marketing Plan
--- Establishing Expectations & Parameters
--- Employing New Industry Terminology
--- Managing Difficult Personalities
--- Closing the Deal
Creating a Blueprint for a successful sale - Target Staging
--- Analyzing Market Trends To Create The 'Demographic Buyer Profile'
--- Establishing Expectations & Parameters
--- Working With Floorplans
--- Stepping Outside The 'Neutral Zone'
--- Understanding 'Lifestyle Merchandising'
--- Designing 'The Perfect Lure' vs 'Casting A Wide Net'
--- Directing The 'Flow Of Traffic' With Furniture & Art
Raising the Bar
--- Professionalism & Creative Standards
--- Creating A 'Company Aesthetic'
--- Compensation: How To Get Paid What You Are Worth!
--- Monetizing Your Stage to Create Additional Streams Of Revenue
--- Maintaining Current Inventory
--- Being Memorable With A Stunning Transformation
Day 2 - Advanced Design & The Creative Process
Luxury Styling - Not Just For Luxury Properties
--- Designing For Your Specific Demographic
--- Optimal Furniture Arrangements
--- Understanding & Demystifying Design Styles
--- Mixing Aesthetics To Target Demographics
-- -Staging To Highlight Architecture
--- Sourcing Art, Accessories & Inventory
--- Creating High-End Art On A Budget
--- Staging Dual-Purpose to Maximize Room Function
--- Giving Your Stage Character: WOW FACTOR
--- Creating The Unexpected With A Look That Sells
--- Staging for A Luxury Market
--- Inspiring Buyers With Color
--- When To Work With Asymmetrical Balance?
--- Creating Drama With Lighting: The Triangulation Effect
--- Mixing Metals & Wood Tones
--- Bedroom Secrets Revealed!
Forecasting Trends
--- What's Happening NOW
--- The new Contemporary
--- What's On The Horizon
--- Leveraging Media To Create Press For Your Brand
Creating Intense Relationships with Clients
--- Mirroring Your Client Demographic To Sell YOU
--- How To Research Demographics For Maximum Impact
--- Taking The Lead: 10 Questions To Master Client Relationships
--- Establishing The 'Buyer’s Perspective'
--- Designing A Visual Marketing Plan
--- Establishing Expectations & Parameters
--- Employing New Industry Terminology
--- Managing Difficult Personalities
--- Closing the Deal
Creating a Blueprint for a successful sale - Target Staging
--- Analyzing Market Trends To Create The 'Demographic Buyer Profile'
--- Establishing Expectations & Parameters
--- Working With Floorplans
--- Stepping Outside The 'Neutral Zone'
--- Understanding 'Lifestyle Merchandising'
--- Designing 'The Perfect Lure' vs 'Casting A Wide Net'
--- Directing The 'Flow Of Traffic' With Furniture & Art
Raising the Bar
--- Professionalism & Creative Standards
--- Creating A 'Company Aesthetic'
--- Compensation: How To Get Paid What You Are Worth!
--- Monetizing Your Stage to Create Additional Streams Of Revenue
--- Maintaining Current Inventory
--- Being Memorable With A Stunning Transformation
Day 2 - Advanced Design & The Creative Process
Luxury Styling - Not Just For Luxury Properties
--- Designing For Your Specific Demographic
--- Optimal Furniture Arrangements
--- Understanding & Demystifying Design Styles
--- Mixing Aesthetics To Target Demographics
-- -Staging To Highlight Architecture
--- Sourcing Art, Accessories & Inventory
--- Creating High-End Art On A Budget
--- Staging Dual-Purpose to Maximize Room Function
--- Giving Your Stage Character: WOW FACTOR
--- Creating The Unexpected With A Look That Sells
--- Staging for A Luxury Market
--- Inspiring Buyers With Color
--- When To Work With Asymmetrical Balance?
--- Creating Drama With Lighting: The Triangulation Effect
--- Mixing Metals & Wood Tones
--- Bedroom Secrets Revealed!
Forecasting Trends
--- What's Happening NOW
--- The new Contemporary
--- What's On The Horizon
--- Leveraging Media To Create Press For Your Brand
Technology drives your Home Staging Business - It should be included in your Home Staging Training!
Up-to-date and Forward Thinking
Get ready for the most modern, up-to-date, comprehensive course in the industry. Embracing and teaching today's business technology in addition upholding to the highest level of industry education to keep your work cutting-edge and efficient, you'll find our courses offer more than the old way of doing things.
Beginning with delivery through online classrooms with face to face interaction, traditional classrooms using the latest technology, and learning tools that make real business sense, you'll step ahead in this highly competitive industry. All of our classes are taught by professionals who are currently working in today's market - keeping you up on today's trends and how to overcome current market obstacles & objections.
No more heavy, dusty manuals that just sit on a shelf. By offering your classroom materials delivered via Kindle (3 & 5 day classes), you'll be able to take them with you to reference when you need to. Updates can be delivered automatically - keeping your information current and on-trend. Of course you'll also be able to use it for your favorite books.
Learn the technology end of how to give quotes, edit photos, keep track of your statistics and clients in our 5-Day Staging Certification Course. The new ASUS T101MT Touch Screen Tablet PC offers portaility with today's latest technology in an easy to use lightweight package. PC is yours to keep and included in the 5-Day tuition.
Thursday, December 16, 2010
HGTV's Matthew Finlason offers Advanced Home Staging, Design & Marketing class exlusively with SAR Home Staging Training
HGTV's Matthew Finlason offers Advanced Staging, Design & Marketing Class Exclusively Through SAR.
Finlason-The award winning host of HGTV's television series ‘The Stagers' has joined the Staging And Redesign (SAR) Company as a Trainer and will be instructing an advanced Home Staging course starting in March of 2011. Finlason will be Instructing the course quarterly in major cities through-out the US including the New York City/New Jersey area, Atlanta Georgia, Dallas Texas and Los Angeles California. Class Schedules will be finalized and posted on the SAR web site soon.
This newly written 2 day Advanced Design and Marketing course for Home Stagers consists of classroom training, which will increase existing Home Stagers skills and knowledge in areas such as operating a Home Staging business, creating intense relationships with clients, advanced design and creativity, future trends, and secrets to designing stunning installations to attract the luxury markets, just to name a few. Best of all, it is instructed by one of the premier experts in the real estate design and home staging industry - Matthew Finlason himself. "I'm excited about offering this course through SAR because it raises the bar for the Staging Industry - both from a design & business perspective. This course will answer Stagers' questions about becoming visible and indispensable in their markets."
March 2011 Tour -
March 5 & 6 - New Jersey
March 8 & 9 - Chicago, IL
March 12 & 13 - Dallas/Fort Worth, Texas
March 15 & 16 - San Fransico, CA
Space is limited and is expected to sell out quickly. Cost of the course is $1495. To reserve your seats, register here. A $500 deposit is required to hold your seat. You will be provided the option to put your deposit down or pay in full after the online registration form. You can also call 842.851.5037 to register/pay by phone.
Finlason, host of HGTV's television series ‘The Stagers', is renowned for transforming interiors and staging homes internationally, positioning him as one of the premier experts in the real estate design and home staging industry.
He brings to the staging community, creative and innovative staging techniques from years of set designing and art directing for the Film & Television industry and working in multiple re-design and luxury staging markets. With over 10 years' experience developing property and staging homes in Canada, the US and the Caribbean independently and with two of the industry's largest and most successful staging and design firms: DEKORA and MERIDTIH BAER & ASSOCIATES. He is also the keynote speak at the 2011 Real Estate Staging Association (RESA) Conference in Las Vegas.
He has been quoted in The New York Times, featured in major news publications, lifestyle talk shows, and referenced in decor magazines on the leading staging trends and industry forecasts. His popularity and winning personality have also showcased on "HGTV Showdown", a televised race-against-the-clock design competition, where he was paired to compete side-by-side with Olympic gold medalist and celebrity amateur designer Kristy Yamaguchi.
Welcome to Home Staging & Redesign Training (SAR)
Welcome to Home Staging & Redesign Training (SAR)
SAR Home Staging and Redesign Training was established in 2007 with the mission of helping new and existing home stagers work in today’s real estate marketplace. Since then both our instructors and students have been awarded national and international awards, including the Real Estate Staging Association’s Professional Stager of the Year and Rookie of the Year awards as well as having been nominees and finalists for RESA’s Innovator of the Year awards. By keeping tabs on what’s currently going on in the home staging industry and changing our courses to reflect today’s market, we ensure our students have the most up to date home staging training possible.
Our Instructors
SAR Instructors are current leaders in the home staging and home staging training industry. Each instructor has been working in the home staging industry for several years, operates a successful home staging business. Most hold leadership positions in RESA and have earned or been nominated for presigious peer awards such as RESA Professional Stager or RESA Innovator of the Year. For more information about the instructor in your area, please visit our instructors page.
Click the link to view course calendar or register for training.
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